To increase and assure your chances of being successful via online teaching, you might want to spend a lot of time deciding topics you want to teach.  Start with a topic which you think you are knowledgeable and passionate about and then think about the audience you want to target through your subjects.

• Check your topic’s demand and competition:

Knowing who your competitors are, and what they are offering, can help you to make your subject, topics, and marketing stand out. It will enable you to set your courses competitively and help you to respond to the same with positive energy.

You can use this knowledge to create strategies that of your competitors’ strengths and improve your teaching performance. You can also assess any threats posed by both new entrants to your course and current competitors. This knowledge will help you to be realistic about how successful you can be.

This guide explains how to analyze who your competitors are, how to research what they are doing and how to act on the information you gain.

• Draw up a list of everything that you have found out about your competitors, however small.

Put the information into three categories:

• what you can learn from and do better
• they are doing worse than you
• what they are doing the same as you
• What you can learn from and do better

If you are sure your competitors are doing something better than you, you need to respond and make some changes. It could be anything from improving teaching methods, props, and others, assessing your sheets, and updating your courses, to changing the way you market yourself, redesigning your literature, and changing your tools.

Try to innovate not imitate. Now you have got the idea, can you do it even better and add more value.

• Opportunities
• If Learner demand is high for this topic but the number of courses available is low, which makes it a great opportunity to create a course on this topic.
• Aim for high ratings, for maximum impact, make sure your course stands out from others by delivering high-quality feedback from your learners.
• Have marketing strategies to succeed in this topic. To compete among the top courses, you will need to implement effective marketing strategies to drive learners to your approaches.